(BOSTON) – The Sports Legacy Institute (SLI), a non-profit organization dedicated to advancing the study, treatment, and prevention of brain trauma in athletes and other at-risk groups, is pleased to announce a partnership with CoachUp, the nation’s leading private coaching company. A leader in the brain trauma research field, SLI will provide CoachUp with consultative services and the most up-to-date medical information.
Chris Nowinski, a former Harvard football player, WWE Superstar, and Co-founder of SLI who had his career ended by a mismanaged concussion, said, “Concussion and repetitive brain trauma can have career-ending and life-altering repercussions on the well-being of an athlete. Coaches play an instrumental role in providing a safe environment, including educating athletes on ways to minimize the risk of brain trauma, recognize concussions, and properly manage a concussion with physical and cognitive rest. With a partner like CoachUp, we’ll extend the reach of our awareness efforts to thousands of coaches, athletes and parents.”
Since announcing a Series A fundraising round of $6.7 million, CoachUp has made securing strategic partnerships a priority, and athlete health and safety is of paramount concern for the company. With coaches in over 60 sports, including contact sports like football and soccer, seeking the counsel of experts in the field of brain trauma is of utmost importance. Jordan Fliegel, CoachUp CEO and Founder, provided more insight into the company's first partnership with a medical research organization.
“CoachUp is in the business of educating athletes. We know that, at the ground level, athlete safety education starts with parents and coaches. As athletes advance to more aggressive levels of play and the stakes of competition are escalated, the risk of this injury increases. With the help of SLI, we will provide our athletes, parents, and coaches with the most accurate information as well as the best recommendations for preventing brain trauma in sports. Our partnership with SLI helps us better support our coaches who share the responsibility of reducing the frequency of such a severe and life threatening injury. We are pleased to be an official partner of such a high caliber and respected organization.”
About CoachUp
CoachUp is a service that connects athletes with private coaches. We believe that private coaching is the secret to reaching the next level in sports + life. Our mission is to help people change their lives through sports and fitness.
CoachUp hit the ground running in 2012 enlisting the help of incredible investors and advisors including: General Catalyst, Point Judith Capital, Breakaway Innovation Group, Founder Collective, Cam Neely (president of the Boston Bruins), Scott Brown (former US Senator), Scott Griffith (former CEO of Zipcar), Paul English (co-founder & CTO of Kayak.com), Dharmesh Shah (founder and CTO of Hubspot), and Adam Soroca (CPO of Jumptap).
CoachUp’s CEO and Founder, Jordan Fliegel, whose life was changed when his father enlisted the help of a private coach to help him improve in basketball as a teenager. Fliegel credits private coaching for his successful academic and basketball career at Bowdoin College, and for his professional basketball career that followed.
Website: http://www.coachup.com